I’m a marketing and communications leader focused on simplifying complex systems and turning them into scalable growth engines. With 12+ years across healthcare, education, nonprofit, and SaaS, I’ve led everything from paid media and CRO to patient experience redesign and internal communications.
I value proof over promises, and I build systems that keep working long after launch. Keep scrolling to see my proof.
Scaling revenue through high-efficiency media and e-commerce optimization.
Paid Media
Rebuilt a bloated ad account and turned wasted spend into reliable growth.
73% ROAS lift in 6 months
See how
E-Commerce
Built an online store that replaced phone orders and hit record revenue.
$2.6M revenue in 1 year
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Product Marketing
Replaced quick-fix diet products with a science-backed body system.
40% profit growth, first year
Open caseSimplifying complex healthcare journeys to improve access and adoption.
Funnel Optimization (CRO)
Rebuilt the patient journey from website to surgery with clarity and empathy.
50% more elective surgeries
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Digital Adoption
Plain language and focused outreach tripled patient adoption in nine months.
12% to 36% adoption
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Rebrand
Simplified 70 pages into 20 and launched year-long awareness campaigns.
Increased patient retention
Open caseLaunching new ventures and establishing digital foundations in competitive markets.
Go-To-Market (GTM)
Built trust fast with patients and providers despite a six-month delay.
Hit all volume goals at launch
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Website
Built a professional site from scratch and unlocked a surge of new customers.
120% growth in new customers
View resultsGoogle Ads • Meta Ads • LinkedIn Ads • Spotify Ads • TikTok Ads • Amazon Ads • Pinterest Ads
Google Analytics • Google Search Console • Conversion Tracking • Campaign Performance Analysis
Mailchimp • Constant Contact • Zapier • Power Automate • Marketing Cloud • Drip/Nurture Campaigns
Sitefinity • Drupal • SharePoint • Wix • HTML/CSS • Content Management • UX/UI Optimization
ChatGPT • Claude • Gemini • Canva • Excel • Teamwork PM • Asana • Basecamp • Slack
Campaign Strategy • Budget Management • A/B Testing • Cross-Functional Leadership
I believe marketing's highest purpose is to translate excellence into access by making the best options clear, credible, and reachable for the people who need them most. This philosophy shapes every project I take on—from restructuring paid media accounts to redesigning patient journeys to launching new product lines.
Complexity kills conversions. I eliminate what's unnecessary so people can immediately understand what matters and what to do next. Whether it's consolidating 70 web pages into 20 or restructuring dozens of ad campaigns into three, simplification unlocks growth.
Campaigns end. Systems scale. I build sustainable infrastructures and playbooks—analytics dashboards, guided patient journeys, single sources of truth—that keep working long after launch and allow teams to maintain momentum without me.
Features don't persuade; people do. I translate clinical excellence, product specs, and technical capabilities into human terms through real transformations, patient testimonials, and proof-of-concept narratives that make abstract benefits tangible.
Effective marketing reaches everyone who needs it. I design for accessibility from the start—bilingual content, plain language, mobile-first experiences—because barriers to access are barriers to growth.
Marketing doesn't live in a silo. I break down walls between clinical teams, IT, creative, and operations to align everyone around the customer experience. The best results come from unified teams, not isolated campaigns.
